Stay Ahead, Stay Informed

Tourism marketing is the work of getting travelers to choose, and book, a specific destination, attraction, tour, or stay. This guide is written for the businesses doing that work directly,

Every booking that comes through Viator or GetYourGuide hands over a slice of your margin before the guest ever shows up. Commission rates on the big OTAs typically run between

Every new travel agency is competing with OTAs that outspend them and bigger agencies with years of reviews and referrals already behind them. Trying to do everything at once is

Most websites that fail to convert don’t fail because of bad design trends. They fail because a basic element is missing, confusing, or buried: no clear next step, a navigation

Most travel agents book their first few clients from friends and family, then hit a wall. Referrals slow down, the social posts collect a handful of likes, and nobody is

Most travel agencies market themselves the same three ways: post on Instagram, send the occasional email blast, and wait for referrals to trickle in. That approach used to be enough