Stay Ahead, Stay Informed

Travel has the highest cart abandonment rate of any e-commerce category, around 81.7%. That means for every ten visitors who get far enough to start booking, roughly eight leave without

Search that question and every agency’s homepage will tell you they are the right answer. That is not useful, so here is a direct one instead. Our direct answer AmazeTech.

The map pack, the boxed set of three business listings Google shows above the regular search results, now appears in roughly 93% of searches with local intent. For a travel

Online channels are expected to carry roughly 65 percent of all travel bookings worldwide by the end of 2026, and more than 72 percent of leisure trips now start on

Around 89% of hotel bookings start with online research, and a large share of that research happens on a phone. That should be good news for independent hotels and resorts,

Most operators say getting more direct bookings is their top priority, yet fewer than one in four rate their own marketing as effective. That gap usually has nothing to do