Indus Travels
Company Overview
Services
- SEO Strategy & Implementation
- Performance Marketing
- Website UX Consulting
- Appointment Scheduling System
- Conversion Rate Optimization (CRO)
- Strategic Marketing & Operational Consulting
$2M
38%
+64%
Objective
Strategy
AmazeTech developed an integrated approach that combined performance marketing, technical SEO, and operational upgrades to drive sustainable results.
We began by enhancing the website’s SEO, conducting keyword research, optimizing on-page elements, and improving content structure to increase visibility in search results. We restructured and optimized paid ad campaigns across Google and Facebook, while A/B testing ad creatives and landing pages to lower CPA and improve lead quality.
We also replaced the outdated appointment system with a cloud-based, user-friendly solution tailored to the travel industry. To support internal decision-making, we created a custom KPI dashboard that tracked conversions, customer behavior, and campaign performance in real-time.
- SEO optimization with high-intent travel-related keywords
- PPC campaign restructuring and creative testing
- A/B tests on booking pages and CTAs for CRO
- Appointment system upgrade for smoother lead management
- Custom analytics dashboard to monitor KPIs
- Consulting on marketing strategy and operational efficiency
Result
- +38% increase in organic traffic within six months
- Ranked in the top 3 positions for key travel and vacation-related terms
- 28% increase in qualified leads from performance campaigns
- 42% increase in customer inquiries
- 28% improvement in overall website conversion rate
- 18% decrease in cost-per-acquisition (CPA)
- 12% drop in bounce rates across key landing pages
