Company Overview
Pamlico Solar is a leading provider of solar energy solutions based in Eastern North Carolina. With a mission to empower local families with energy independence, Pamlico Solar meticulously selects and installs top-quality solar equipment, ensuring long-term financial benefits and environmental responsibility for their customers.
Services
Challenges
Although interest in renewable energy solutions was rising, Pamlico Solar still had trouble connecting with and engaging their target market in Eastern North Carolina. They wanted to set themselves apart from rivals in the market and effectively convey the advantages of solar energy.
Our Solution
Recognizing the need for a comprehensive marketing strategy, Pamlico Solar partnered with our agency to develop and implement a multifaceted marketing plan tailored to their goals and target audience.
Services:
- Improved Pamlico Solar’s visibility in search engine results for relevant keywords and phrases.
- Enhanced organic traffic by On-page optimization, content optimization.
- Created a variety of content assets, including blog posts, infographics, and videos, highlighting the benefits of solar energy, the installation process, and real-life success stories of Pamlico Solar customers.
- This content was shared through the company’s website, social media channels, and email newsletters.
- Targeted digital advertising campaigns were run to reach potential customers across Eastern North Carolina through platforms such as Google Ads, Facebook Ads, and local online publications
Through the implementation of the marketing strategy, Pamlico Solar achieved significant results:
- SEO efforts led to a 45% rise in organic search visits to the website within six months.
- The targeted digital advertising campaigns resulted in a 50% increase in qualified leads and a 40% rise in customer inquiries for solar installations.
- Survey shows 90% of Pamlico Solar’s clients are satisfied with the firm.
- Pamlico Solar’s participation in local events and sponsorships of community initiatives led to a 25% increase in community engagement and a 20% rise in brand loyalty among residents. Additionally, the company’s environmental advocacy efforts garnered support from 80% of surveyed community members, further solidifying its reputation as a socially responsible business.
Through AmazeTech’s comprehensive and thoughtful approach, Pamlico Solar successfully positioned itself as a leader in the Eastern North Carolina solar market and continues to drive positive impact and transformation through renewable energy solutions
