Ehsas Home Health, a provider of compassionate at-home care services, grappled with standing out in the saturated digital healthcare market.
Ehsas Home Health, a provider of compassionate at-home care services, grappled with standing out in the saturated digital healthcare market. The challenge was not only to differentiate but also effectively communicate their unique value proposition to attract and retain patients.
Amaze tech applied their tested and proven marketing skills and tricks to boost AGS Movers online presence, increase in their sales and to make sure of more customer visits to their site.
Rebranding for Trust and Recognition:
- Developed a new logo and brand palette, reflecting the warmth and professionalism of Ehsas Home Health.
- Crafted a brand message centered on compassionate care, ensuring consistency across all digital platforms.
SEO-Driven Content Strategy:
- Implemented a content strategy focused on key search terms, enhancing website visibility and traffic.
- Regularly published blog posts addressing common home health care questions, establishing Ehsas as a knowledgeable and trusted leader.
Targeted Social Media Campaigns:
- Created engaging content on social media, including patient stories and staff highlights.
- Ran precisely targeted social media ads aimed at demographics likely to need home health services.
AmazeTech’s strategic initiatives yielded significant improvements for Ehsas Home Health:
- Rebranding efforts enhanced brand perception, aligning with core values of trust and professionalism.
- SEO and content strategy led to a 70% increase in website traffic.
- Appointment bookings surged by 55%, indicating a direct impact on patient acquisition and retention.
- The patient base expanded by 45%, demonstrating the effectiveness of targeted marketing.
- Social media campaigns increased community engagement, amplifying brand awareness and connections.
These efforts not only elevated Ehsas Home Health’s online presence but also contributed significantly to its growth and success in a competitive market.