Industry
Branding Agency
Company Overview
Lazy Monkey is a CBD brand offering a variety of hemp-infused products designed to provide relaxation and wellness benefits. With a diverse target audience, including Gen Z and CBD users, Lazy Monkey sought a brand identity that resonated with their laid-back, fun, and vibrant lifestyle. However, their existing branding lacked the appeal necessary to stand out in a competitive market. That’s where Amazetech stepped in to transform their brand presence.
32%
Increase Conversion Rate
588%
Organic Traffic
+40%
Increase in Lead
Challenges
Lazy Monkey faced several key branding and marketing challenges:
Inconsistent Brand Identity
The old branding lacked cohesion, making it difficult to create a recognizable brand image.
Limited Appeal to Gen Z
Younger audiences, particularly Gen Z, respond to aesthetics and relatability. Lazy Monkey’s previous visuals and messaging didn’t fully capture this demographic.
Regulatory Hurdles in CBD Marketing
The restrictions around CBD advertising in the U.S. made traditional digital marketing strategies difficult to implement.
Low Online Visibility
Without a strong SEO foundation and engaging content, the brand struggled to attract organic traffic.
Our Strategy
Amazetech executed a complete rebranding and marketing overhaul to redefine Lazy Monkey’s presence in the digital landscape.
Branding Transformation
New Logo & Visual Identity
We designed a modern, eye-catching logo that embodies Lazy Monkey’s playful and relaxed essence.
Vibrant Color Palette
The brand colors were carefully chosen to be bold and engaging, ensuring strong visual recognition among Gen Z consumers.
Website Redesign
We revamped Lazy Monkey’s website, implementing an intuitive, visually dynamic design that enhances user experience and reinforces brand identity.
Content & Marketing Approach
Keyword-Driven Messaging
We incorporated high-impact keywords like “relaxation,” “lazy vibes,” and “hemp-infused” to align with audience interests and improve searchability.
Meme Marketing
Leveraging humor and cultural relevance, we developed meme-driven content to capture engagement and increase brand affinity.
Trend-Based Content Strategy
We tapped into social media trends, ensuring content remained fresh, engaging, and relatable.
'Relax & Restore' Campaign
We conducted outreach to wellness centers and organizations, positioning Lazy Monkey as a trusted wellness partner.
Results
Our rebranding efforts led to significant improvements in Lazy Monkey’s brand perception and online presence:
Stronger Brand Identity
The revamped logo, color scheme, and website created a visually cohesive brand that stands out.
Higher Social Media Engagement
Meme marketing and trend-driven content fostered organic audience growth.
Improved SEO Performance
The strategic keyword integration enhanced search rankings and website traffic.
Increased Market Relevance
Lazy Monkey successfully positioned itself as a fun, youthful, and wellness-focused brand.
