Olivia Beauty
Company Overview
Olivia Beauty is a thriving e-commerce brand specializing in organic beauty and skincare products. With a growing catalog of plant-based, cruelty-free solutions, the brand is trusted by conscious consumers looking for clean, effective skincare rooted in nature.
Services
- Website Optimization
- UX/UI Enhancements
- Conversion Rate Optimization (CRO)
- Social Media Management
- Performance Marketing
- Graphic Design
- Video Editing (Reels & Campaign Content)
63%
Increase in Online Sales
38%
Organic Traffic
3x
Increase in Lead
Objective
Our client, a thriving e-commerce store specializing in beauty and skincare products, wanted to supercharge their online presence to drive more traffic, improve user experience, and increase sales conversions. The goal was to elevate the digital storefront, optimize the user journey, and create visually aligned marketing content that matched the brand’s clean beauty philosophy.
Strategy
AmazeTech partnered with Olivia Beauty to improve performance across every digital touchpoint.
We redesigned key parts of the website to improve product discovery, simplify the mobile checkout experience, and highlight bestsellers. The visual hierarchy and product pages were refined for clarity, speed, and conversion.
On the content side, we managed their social media presence with a curated calendar of skincare tips, product highlights, and on-brand aesthetics. Our design and video teams created custom graphics and short-form reels for campaigns, helping to visually communicate Olivia’s organic value proposition.
We redesigned key parts of the website to improve product discovery, simplify the mobile checkout experience, and highlight bestsellers. The visual hierarchy and product pages were refined for clarity, speed, and conversion.
On the content side, we managed their social media presence with a curated calendar of skincare tips, product highlights, and on-brand aesthetics. Our design and video teams created custom graphics and short-form reels for campaigns, helping to visually communicate Olivia’s organic value proposition.
Key initiatives included:
- Homepage and product page layout upgrades
- Mobile-optimized checkout flow
- Branded social media content & weekly reels
- Paid ad campaigns focused on customer favorites and seasonal bundles
- Conversion-focused landing pages for promotions
Result
- 63% increase in total online sales within 3 months
- 47% increase in add-to-cart activity
- 35% reduction in checkout drop-off
- 3x boost in social media engagement, especially on reels
- Improved customer retention through remarketing and loyalty content
Conclusion
Through strategic design, performance marketing, and creative content, Olivia Beauty now has a digital presence that performs as beautifully as its products. The brand has grown its online reach and strengthened its relationship with conscious skincare consumers.
Looking to Grow Your E-Commerce Brand?
Let’s create a digital presence that works—just like we did for Olivia Beauty.
