AllBetter App
Company Overview
AllBetter is a mobile-first platform that connects homeowners with local contractors for everyday repair, maintenance, and renovation projects. Designed to simplify hiring and communication, the app provides a streamlined experience for both homeowners and service professionals.
Services
- Performance Marketing
- SEO Strategy & On-Page Optimization
- Landing Page Design
- App Store Optimization (ASO)
- Ad Creative & Campaign Management
$2M
Increase Conversion Rate
28%
Organic Traffic
+64%
Increase in Lead
Objective
AllBetter needed to grow its user base while improving the discoverability of its services in a competitive market. The primary goal was to increase app installs and lead generation through paid marketing and organic search—while keeping acquisition costs under control.
Our Solution:
Amazetech developed a dual-track strategy focused on search visibility and paid campaign performance.
For SEO, we conducted a full site audit and improved page structures, metadata, and service-based keywords. We also created localized landing pages to target specific service areas and added blog content focused on common homeowner searches like “how to find a handyman near me.”
For performance marketing, we ran paid campaigns across Meta and Google Search using clear messaging and geo-targeted ad sets. Campaigns were structured to speak to two core audiences: homeowners looking for quick, affordable solutions and contractors looking for new job leads. We tested several creatives and CTA variants to optimize performance over time.
For SEO, we conducted a full site audit and improved page structures, metadata, and service-based keywords. We also created localized landing pages to target specific service areas and added blog content focused on common homeowner searches like “how to find a handyman near me.”
For performance marketing, we ran paid campaigns across Meta and Google Search using clear messaging and geo-targeted ad sets. Campaigns were structured to speak to two core audiences: homeowners looking for quick, affordable solutions and contractors looking for new job leads. We tested several creatives and CTA variants to optimize performance over time.
Key actions included:
- Local keyword targeting and content optimization
- Google Search campaigns for service-specific queries
- Meta ads targeting homeowners by location and interest
- Video ad creatives highlighting how the app works
- Improved landing page load time and clarity of CTAs
- App Store visuals and copy updates to support installs
Social Media Growth Strategy:
- Blended organic posts with targeted paid ads to grow followers and boost engagement.
- Highlighted user experiences, seasonal promotions, and community-building initiatives.
Result
The strategic efforts of AmazeTech brought about significant achievements for Serene Medical Center:
- +28% increase in organic traffic over 90 days
- 21% increase in app downloads from search-based traffic
- 19% improvement in cost-per-lead from Meta ad campaigns
- Increased engagement on location-based landing pages
- Better keyword rankings for niche local search terms like “book electrician app” and “home repair services [city]”
Conclusion
Through focused SEO and performance marketing, AllBetter made measurable improvements in both visibility and lead generation. The campaigns were realistic, lean, and scalable—designed to attract quality users without inflated budgets, while laying the groundwork for long-term organic growth.
Looking to Attract Users Without Burning Budget?
Let’s build a strategy that works in real markets—just like we did for AllBetter.
