You’re 4 years old and riding in the backseat of your parents’ car. Much to your delight, they plan to stop and grab a quick bite to eat before they bring you to play with a friend. You glance up through the window as the car slows down and see golden arches. You know what those mean!
“McDonald’s!” you say. Whether it has been 20, 30, or 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.
“McDonald’s!” you say. Whether it has been 20, 30, or 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.
Your logo is a big deal because it’s like the face of your brand. To make people remember it and like it, you need to use it the same way every time, do smart marketing, and, most importantly, start with a fantastic logo. That’s why many experts say it’s super important to work with a designer to create your brand instead of trying to do it yourself. Here are some reasons why it’s a smart choice for your business:
A professional graphic designer will use color theory
Isn’t it interesting that colors can mean different things in different places? For instance, in the United States, we see red as a warning color. But in China, it’s a joyful color for celebrations, while in South Africa, it symbolizes mourning. When a designer creates your logo, they consider who you want to attract, and they pick colors that fit your business perfectly.
You’ll receive a variety of logo formats when you have your logo done professionally.
Do you know the difference between an .EPS, .JPG, and .AI file? A designer does, and they’ll be sure to provide you with multiple formats of your logo and tell you what each is best for.
A designer will create a timeless logo
While it’s tempting to follow the latest design trends, it’s important to remember that a truly exceptional logo should possess a sense of enduring visual appeal. Handwritten fonts, starbursts, and bold, attention-grabbing colors may not always be the best choices for your logo design. Design trends can be fleeting, but a seasoned designer understands the elements – logos, colors, and imagery – that can stand the test of time. Opting for a DIY logo may not guarantee the creation of a logo with timeless qualities.
They’ll make intentional design and imagery choices.
A skilled graphic designer possesses the ability to craft a logo that encapsulates the essence of your business. Take, for instance, Amazon, a giant in the world of online shopping. Their logo conceals subtle visual cues with profound meanings. The yellow arrow in their emblem commences at the letter ‘a’ and gracefully concludes at the letter ‘z,’ symbolizing their commitment to offering a vast range of products, from ‘a’ to ‘z.’ Beyond this, the arrow ingeniously forms a smile, with its tip resembling a refined dimple or smile line. This iconic smile signifies the delight customers experience when shopping with Amazon, reinforcing their dedication to customer satisfaction. These seemingly minor details are thoughtfully integrated into the design, effectively conveying the company’s objectives and business model. Such meticulous craftsmanship by a graphic designer can profoundly influence how a brand is perceived and remembered.
They’ll tell you how to use it
A professional designer prioritizes your brand’s success. They’ll furnish you with versatile logo versions in black, white, and color, along with guidance on their optimal usage. They’ll educate you on the pitfalls of distorting or skewing your logo, ensuring it remains recognizable. When selecting a designer for your brand, inquire about the provision of a brand style guide. This invaluable resource will empower you to maintain brand consistency in all your future endeavors.
When it comes to choosing a logo for your business or contemplating a rebrand, numerous factors come into play. Opting for a professional graphic designer, rather than attempting a DIY logo, streamlines the process. This decision guarantees a well-crafted, enduring emblem that authentically mirrors your business. The expertise of a professional designer simplifies the journey, ensuring your logo not only looks great but also effectively conveys your brand’s essence.
