Search Engine Optimization for Better Ranking:
Search Engine Optimization, or SEO, is the talk of the day. Yes, writing immaculate content is beyond important, but writing that content in a way where it gets a sustainable reach is equally important when you rank your website higher on google.
No matter how popularized, SEO is still a skill set that is challenging to truly master, no doubt. As with anything else, it is a rarity to start with perfect control over the niche.
Here, let’s go over a simple guideline for beginners to settle into the SEO niche. These steps may sound very basic. The effect these steps have is quite impressive.
Don’t forget your audience.
Seems simple enough, right? It is as important as it is simple.
Always know who your audience is, and where their interest lies. If you have an audience that is interested in cat adoption, but you put out an article about dog adoption centers, you won’t be getting a lot of clicks, simply because that’s not what your audience wants to see.
Firstly, get your audience analysis goggles on. Find out exactly what they want, and give them just that.
Craft headlines that leave a mark.
Now, this is a basic we’ve all been taught in our English classes, always write a headline that is effective.
Importance of Headings:
And what exactly makes a heading effective? Your control over the tone and flow of words. Come up with a headline that stands out, that is different from those generic ones that everyone uses, and you’re off to a good start.
What the need is, is to establish a solid start that would make people want to read on.
Draw ’em in with visuals.
Everyone knows the classic phrase, “pictures speak a thousand words”, and that is exactly what this step is.
Incorporate useful, connected imagery in your articles, to give the reader a more immersive experience. Use pictures to rest their eyes from the onslaught of words that is an article. And sit back and watch the magic happen.
Importance of Keyword in SEO:
Keywords have a very important factor in SEO. And their efficient utilization is what helps your article rank your website higher.
Carefully pick out your keywords, and structure them into the entirety of your article. Always keep in mind that your abstract is highly important, add in your findings and major keywords in the first few sentences of your abstract, for optimal results.
The point to note is that your use of keywords needs to be consistent, carefully repeat your chosen keywords in your article. The content shouldn’t come off as overbearing to the reader.
Yes, you read it right. Researching the topic you’re writing for is key.
Research a Meaningful Topic:
A well-researched topic shows in your writing, the more you know about a topic, the more thorough you are with your writing, and the better the results and rank your website higher.
Take your time with your research, and truly get to know the essence of the chosen topic, find out all those little details that you can use to your advantage. It starts crafting away from your article.
SEO techniques span a large variety, if you’re a beginner, these will form for a good start, and for experienced individuals who aren’t getting the results they want, some of these small steps may be ones that you’re overlooking.
Take it to step by step, and you’ll be sailing smoothly in your SEO journey.